Personal Brand (i.e. a human being) Research Paper

Personal Brand (i.e. a human being) - Research Paper ExampleIt is for this really reason it is more difficult to manage personal shufflings as compared to products or services associated brands (Vitberg, 2010). Oprah Winfrey happens to be the single largest one-woman personal brand in the worldly concern (Haig, 2011). This is because the brand Oprah is associated with specific personality traits and the mass perception of the brand Oprah has been managed till date with apt astuteness, finesse and dexterity (Haig, 2011). As a result, Oprah commands a precise high mass popularity and many of the leading brands in the world aspire to associate with brand Oprah to leverage their net brand appeal. Table of Contents decision maker Summary ........................................................................................... 2 1.0 Introduction .................................................................................................... 4 2.0 SWOT Analysis of Brand Oprah ... .............................................................. 4 2.1 Strengths ..................................................................................................... 4 2.2 Weaknesses .................................................................................................. ... ........................................................................................................... 9 1.0 Introduction It is a matter of public companionship that not only Oprah Winfrey happens to be the largest one-woman brand in the world, but also that the leading brands in the world aspire to associate with this top nick personal brand (Haig, 2011, p. 131). The appeal of brand Oprah is such that it has not only revolutionized and redefined the history of television, but has indeed been successful in configuring a successful technical empire around the attributes and mass appeal of the list Oprah (Haig, 2011, p. 131). In that context, brand Oprah is associated with a Midas touch. The mere association of a product or service with the work Oprah is just enough to make it a public rage. For instance a slight association of the brand Oprah with Spanx not only helped this little known under-garments brand evolve into a lead seller, but also helped it accrue a net annual turnover of ?220 million (Stylist, 2013). The mere mention of the brand beset at the Oprah show was enough to make people run for buying a piece of this gadget (Stylist, 2013). The book recommendations made by Oprah Book clubhouse are a guarantee to make a publication an international best seller in a matter of days (Stylist, 2013). Thereby, it goes without saying that commercially speaking, brand Oprah commands an immense brand value and appeal (Haig, 2011, p. 132). However, the thing that needs to be understood is that brand Oprah commands such a successful consumer appeal owe to certain specific brand strategies, which not only make the brand Oprah soar over the social limitations as cribed to race, ethnicity and social status, but make it a name closely associated with reliability,