Monday, August 24, 2020

Security Management ( Essay Example | Topics and Well Written Essays - 1750 words

Security Management ( - Essay Example All things considered a total security picture has been painted through this report. Security in the present situation of ever-evolving geo-political circumstance is the significant argument of any prominent occasion. This is because of the idea of harm any security slips acquire such an occasion, both budgetary and good. The report depicts a definite understanding of security courses of action made for a prominent occasion. The occasion being talked about is a family celebration in the capital of a little yet significant nation named Pakistan. The celebration, happens just before Christmas, numerous dignitaries including the individuals from the American mollify are welcomed. Consequently the requirement for most extreme security plans has been felt and a group of security advisors have been brought in from the U.S.A. The detail of the occasion alongside the security game plans made to handle any sort of a possibility has been chalked out in this report. Additionally, highlights like VIP development and different variables have been featured. With everything taken i nto account, this report diagrams all the measures that have been taken for the smooth running of this family occasion, which happens in a nation where the security conditions are not perfect. Prior to going to the real courses of action, it is critical to know the gravity of the circumstance and the sort of the occasion that must be taken care of. At exactly that point one can comprehend the requirement for security estimations required at the setting. As quickly expressed previously, it is a jamboree for Christian families living in the government capital of Pakistan. As Pakistan is a Muslim nation, this isn't a Christmas season and thusly ordinary life schedules are not ended for Christmas. This celebration is a welcome just occasion with numerous VIPs on the visitor like the envoys of U.K and U.S. Since the welcomes have been sent as of now, the personal investigation on all the visitors has been completed utilizing the assistance of nearby law upholding offices. Any

Saturday, August 22, 2020

The process of growth and thus there is no optimum size of firm Essay

The procedure of development and in this way there is no ideal size of firm - Essay Example The financial hypothesis has confidence in the reason that an association would exponentially increment fit as a fiddle if its development and advancement systems are in accordance with its necessities and wants over the long haul. This infers the discussion that the procedure of development is basically connected with its prosperity, both inside the transient condition just as over the long haul plan of things (Napach 1998). It is effectively deducible from the said point of view that there is no ideal size of the firm yet it is a relative issue regardless. The emphasis must stay on the way in which the firm if developing to make it sound as large instead of passing by the sheer size. The global and local settings of the firm are critical to comprehend in light of the fact that this is an indication of extension and development which are truly calculable inside the main part of things. Along these lines the contention that the procedure of development is connected with the firm as far as its extension and improvement appears to be substantial yet without its ideal size simultaneously. This is on the grounds that organizations like to connect their own selves with the developing requests of the business as opposed to opening up workplaces which are neither sensible nor controllable. There is a critical need to fathom that a firm will possibly develop in the event that it needs to develop from its own underlying foundations, as opposed to betting on domains which are unimportant for its own premise. Size is along these lines a side-effect of a firm’s development and is simply a question of the measurements which are available inside the setting of the firm itself. These are hailed as unimportant and have no job at all in its development and improvement systems (Penrose 1995). The contention appears to be coherent on the grounds that a firm would just rely upon its assets to get it to a position where it was never a piece of, as opposed to relying a lot upon the angles which would expand its size, which is not yet clear as a significant power to deal with in the evolving

Saturday, July 25, 2020

Why and How to Raise Your Self Esteem for Stress Relief

Why and How to Raise Your Self Esteem for Stress Relief Stress Management Management Techniques Print Raising Your Self Esteem for Stress Relief By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Updated on August 18, 2019 How Stress Impacts Your Health Overview Signs of Burnout Stress and Weight Gain Benefits of Exercise Stress Reduction Tips Self-Care Practices Mindful Living  Tim Robberts / Getty Images The way you feel about yourself, your self-esteem impacts your happiness level  and also can make life more or less stressful for you. For example, if you trust your ability to handle what comes, you will be more likely to see difficult situations as a challenge instead of as a threat; conversely, if you don’t trust your own ability to handle things, you will be more likely to see new situations as threatening and stress-provoking. Self-efficacy is the feeling that you are capable and resourceful, and this can contribute both to self-esteem and stress management. There are several things you can do to raise your self-esteem and self-efficacy that are also highly effective stress relievers. This can work in multiple ways to help you feel more in control of your life and build resilience.  It can also help you to enjoy your life more. If you feel that your self-esteem could use a boost, these are the activities to try. See what resonates with you, and give them a try. Work on Your Optimism If you are able to develop the ability to see the glass as half-full, this can contribute to feelings of self-efficacy as well as overall happiness and peace of mind.  Moreover, there are many proven benefits to optimism, so developing a greater sense of it, creating thinking habits that skew toward optimism, can provide these benefits for your health and general happiness.  Optimism involves more than simply looking on the bright side, however; it is a trait that can be developed by shifting your focus and self-talk, but there need to be specific ways in which you view the world.  Learn more about how to become an optimistic thinker. Develop Positive Self-Talk One thing that has a major influence on a person’s self-esteem is their self-talk, the way they talk to themselves, interpret things and comment on life inside their heads. A thinking style that is habitually negative can perpetuate a negative view of one’s life and self, as well as cause other problems. The following resources can help you to better understand your self-talk and alter it to a more positive way of thinking, helping you to see yourself and the world in a more positive way. Quiz: Are You An Optimist?Your thoughts color your world and your perception of yourself. Learn how positive or negative yours are!Negative Self Talk and StressSelf-talk is the internal dialogue we use to view the world, explain situations and communicate to ourselves, and the type of self-talk you useâ€"negative self-talk or positive self-talkâ€"can affect the level of stress you experience. Learn why, and find resources for change.Positive Self TalkNegative self-talk can limit you, increase your stress level, and adversely affect your self-concept. Here are some ways you can stop negative self-talk from damaging you, and reduce stress and improve your life by developing the habit of positive self-talk. Try New Challenges Even simply becoming immersed in hobbies can help with self-esteem  Learning what you are able to do well can provide you with a new view of yourself and a new level of self-respect.  Hobbies can also help you to relieve  stress, so hobbies can provide a double-win. Stay Away From Toxic People We can all feel negative from time to time, but some friends can tear you down instead of building you up, and those people can wear away at your self-esteem more than you may realize.  Learning to identify and create boundaries with those who drain us of our self-esteem can help.  Identifying and cultivating relationships with more supportive friends can build us up immensely as well. Help yourself cultivate the social life you deserve.

Friday, May 22, 2020

1.Is There A Link Between Learning And Behaviour How Might

1. Is there a link between learning and behaviour? How might it be explained? ‘Learning’ is typically used everyday all over the world, especially in education. However, within the field of educational psychology, ‘learning’ is actually refered to as a specific term. According to educational psychologist, there are many different types of learning. Some examples are, observational learning also refered to as natural learning; where the ‘student’ simply learns how to do things such as walk and talk through observing others in their environment. Cognitive learning; which typically does not involve any behaviours or physical motions, however is the process by which one learns through active thought processes which can later influence†¦show more content†¦physiological responses) and only indirectly measurable; behviours are physical events that occur in the body and are controlled by the brain’. This suggests that behaviour may be refered to as simple actions in response to both physical and psychological nee ds. Therefore, human behaviour generally speaking is the term used to describe an individuals actions. Understanding human behaviour in education is vital, as it is seen as the ‘total response’ of a person, and can be used to determine how well a student is or is not learning. Understanding knowledge and the way it is processed allows for teachers to create teaching strategies to deliver their content matching theoretical frameworks that underpin how knowledge is developed. There are many underpinnings on how knowledge is developed and these are significant to the conceptual frameworks known as learning theories. Learning theories can be used effectively to improve the quality of learning through enhacing teachers abilities to improve their practice (McLeod Golby, 2003). Bandura (1986), Vygotsky (1986), Skinner (1974), and Piaget (1974), are all theorist that have offered insight into how individuals process learning. For the purpose of this essay, the differences between the Constructivists and Behaviourist will be discussed in aims to highlight the direct links between learning and behaviour. The constructivist theorist such as Vygotsky (1986) and Piaget(1976) as well as others, saw theShow MoreRelatedExplain Different Concepts1726 Words   |  7 Pagesï » ¿Theorist of development: A. Cognitive (Piaget) Cognitive theories of development look at how thought processes and mental operations influence growth and change. Cognitive theory is looking at the development of a person s thought processes. It also looks at how these thought processes influence how we understand and interact with the world. One theorist and cognitive thinker was Jean Piaget, who gave an idea about how we think about child development. This is that children think differently than adultsRead MoreSummary of a New Board Game for Children Essay839 Words   |  4 Pagescatered for children between the ages of 6 – 15 years. The main objective of this board game is to test the children’s knowledge mainly on four (4) different categories which are General Knowledge, Food, Language and Entertainment. Their ability will be tested in answering the questions raised while playing the board game. The children will need to answer the questions based on the position that they have landed. In order to play this game, the children will need 2 playing board, 1 nine sided dice,Read MoreWorking With Children And Young People1748 Words   |  7 PagesPeople in a Residential Care Setting 1 Understand the legal, policy, rights and theoretical framework for residential care for children and young people 1.1 Explain Current theoretical approaches to residential provision for children and young people: Attachment theory – a model of psychology that tries to how long-term and short-term interpersonal relationships between people develop. Separation/Loss theory tries to explain the insecure attachment behaviour. Concept of corporate parent. ConceptRead MoreArtic Mining Consultant1595 Words   |  7 Pages2.2 Individual Written Assignment – Case Study Report Assignment Overview The purpose of the case study report is to help you bridge theoretical and practical applications of organisational behaviour topics, while also helping you build important written communication and problem-solving skills. Analysing a case study allows you to simulate some of the complexities and ambiguities that are present in real organisational problems and consider practical and evidence-based solutions. You willRead MoreLearning Theories, Motivation And Engagement Constructivism And Humanist Approach1667 Words   |  7 Pagesfacilitate a learning environment and draw on a range of different perspectives on theories and perspectives used in Early Childhood Learning Framework. Different theories about early childhood inform approaches to learning and development. â€Å" Early childhood educators draw upon a range of perspectives in their work †¦Ã¢â‚¬  (EYLF p.11). In this essay there will be three learning theories explained; behavioural views of learning, motivation and E ngagement constructivism and humanist approach to learning. The viewpointsRead MoreThe Human Body And Mind1350 Words   |  6 Pages(Currentnursing.com, 2013). There is however, a link between the physical and emotional effects on a patient. A significant negative emotional shift within an individual who previously had a balanced life may cause risks to their wellbeing and their anxiety to be heightened. A large emotional stress can lead to self-harm, and physical stress can lead to emotional exhaustion. Managing emotional responses for any individual proves a challenge as they might not be aware to the extent that they are affectedRead MoreYouth Crime And Domestic Violence Essay1599 Words   |  7 Pagesto data from the Ministry of Justice (2015) the numbers of children between the ages of ten to thirteen and young people between the ages of fourteen and sixteen who are charged in court is lowest in over two decades. Nonetheless, the members of the public believe that youth offen ding is out of control and a major problem for the nation. According to the Fagan (2005), there is a link between adolescent criminalistics behaviour and domestic abuse. Children who have faced physical abuse at a youngRead MoreTheories Of Developmental Psychology : Attachment Theory1178 Words   |  5 Pagesclose proximity to the attachment figure as she is considered the secure base and the infant would become distressed on separation. Proximity gives the feeling of closeness, relief and of being safe and that sustenance can be provided. Attachment behaviour is promoted by social releases for example; a baby crying; cooing, winning, these are all necessary instincts for survival. This type of attachment is innate and involves both the infant and care giver. The infant would also have a tendency to attachRead MoreThe Strengths Of Labelling Theory And Differential Association Theory1703 Words   |  7 PagesTheory can explain the factor of low socioeconomic status while Differential Association Theory can explain how the factor of family as reasons why some youth join gangs. This paper compares the relative strengths and weaknesses of Differential Association theory and Labelling theory and I argue that Labelling Theory offers the most compelling theoretical perspective to help account for how these factors influence youth to join gangs. I also argue that unlike the other two theories, a Marxist approachRead MoreImportant Sociological Concepts1078 Words   |  4 Pagesï » ¿Title Page What is an Organization? How I Intend to Broaden My Accountants Perspective Through Sociology Thesis Statement Even though a well-informed person might question why the study of sociology is related to my chosen field as an accountant I know how valuable the study of sociology is with regards to the attention to detail and person-to-person human interactions I am committed to in my field. There are important links between working with financial data and interacting as a team

Friday, May 8, 2020

Paris in the 1920’s †“The Lost Generation” Essay

Paris in the 1920’s – â€Å"The Lost Generation† Between the end of the First World War and Hitlers seizure of power a cultural explosion occurred in Paris that altered our notions of art and reality and shaped our way of viewing the world ever since. In the 1920s, Paris became the undisputed international capital of pleasure and was regarded as the cultural and artistic center of Europe with a reputation for staging one of its most glamorous eras, as well as some of the most spectacular revues in the world. Imagine for a moment, that it really is 1920s Paris. You are leisurely strolling through the gas lit promenades. World War I is over and the exuberance of jazz musicians, symbolist painters, and American expatriates†¦show more content†¦By the end of the decade, statistics revealed that there were as many as thirty thousand artists in Paris alone. The â€Å"Lost Generation† is essentially a term that is used to describe the young adults of the 1920’s who were changing with the times and rebelling against what America had become after the war. They populated areas like Paris and London where they expected to find literary freedom and a cosmopolitan way of life. The â€Å"Lost Generation of American writers and poets left America, seeking refuge from the broken culture and devastation that had come from the war, and ended up in Paris, a city that had a thriving art culture where they could write freely and lavish in the Bohemian lifestyle without rules. They drank, traveled, had love affairs, and wrote. They were influenced by the paintings of artists like Dada and Picasso and collected their works, as well as socialized with them. They critiqued each other’s writing and often met in bookstores, cafà ©s, and bars to talk about their works and life in general. They had mostly upper-middle-class upbringi ngs and were sustained in hard times by their parents fortunes. They chose to come to Paris to seek artistic fulfillment and ended up writing what is possibly considered some of the best fiction of the 20th century. It was the time when writers, painters, musicians, and composers went to Paris to work andShow MoreRelated Parallels Between The Sun Also Rises by Hemingway and The Great Gatsby by Fitzgerald 1064 Words   |  5 PagesParallels Between The Sun Also Rises by Hemingway and The Great Gatsby by Fitzgerald  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   During the decade of the 1920s, America was going through many changes, evolving from the Victorian Period to the Jazz Age. Changing with the times, the young adults of the 1920s were considered the Lost Generation. The Great War was over in 1918. Men who returned from the war had the scars of war imprinted in their minds. The eighteenth amendment was ratified in 1919 which prohibitedRead MoreThe Sun Also Rises By Ernest Hemingway1649 Words   |  7 PagesThe Sun Also Rises Ernest Hemingway Introduction Ernest Hemingway’s The Sun Also Rises is a classic work of American prose, and is essential to understanding the social climate of the 1920’s, and the â€Å"Lost Generation†. Hemingway’s motley cast of star-crossed lovers, rabble-rousers, expatriates, gamblers, and burgeoning alcoholics reflect the excitement, loneliness, and disillusionment experienced by Hemingway and his contemporaries. In addition, the post-war angst of young people of the time isRead MoreThe Counter Culture of the 1920s Essay1493 Words   |  6 PagesThe counter culture of the 1920’s has affected the way the American lifestyle is today. Counter culture is a culture that primarily consists of younger people, with values and lifestyles opposing those of the original established culture. (Dictionary.com) A need for change. The 1920’s are also known as the â€Å"Jazz Age,† which was coined by F. Scott Fitzgerald, and the â€Å"Roaring Twenties.† It was a d ecade of change. (Hakim, 41) The counterculture of the 1920’s resulted from the Age of Jazz, FlappersRead MoreThe Story Of The Lost Generation1661 Words   |  7 Pages Brodie Wiener PIB LA 10 Period 3 Hensley 3 April 2015 The Story of the Lost Generation Living an spontaneous, carefree life like the characters in The Sun Also Rises do sounds like fun but it isn t what it seems. Ernest Hemingway writes a piece of literature that when looked upon through a new historicist critical perspective exposes the underlying truth and an uglier reality that is normally suppressed presents itself. New historicist criticism in a nutshell is arguing that the literature isRead MoreTaking a Look at the Jazz Age1600 Words   |  6 Pages â€Å" People became less conservative and wanted more to just have a good time.†(The Roaring 20s: The Jazz Age - History For Dummies) After the end of the war, Americans were more relaxed and wanted to live freely. This is evident through many new ideas and feeling among the citizens of the U.S. One of these new ideas was bootlegging, which led to the formation of speakeasies. Prohibition began in 1920, which banned the manufacture, transportation and sale of intoxicating liquors. Speakeasy is anRead MoreErn est Hemingway s The Sun942 Words   |  4 Pagessparked his love for writing. He wrote for the school paper The Trapeze, as well as the yearbook, The Tabula. His style of writing seemed to imitate that of a sports writer (Wikipedia 2). Hemingway’s writing was often inspired by the post World War 1 Generation. As a young man, he responded to a recruitment effort to help the war in Kansas City. He then became an ambulance driver in Italy. His military experiences took part in forming his writing as a whole. One event that traumatized Hemingway was theRead MoreThe Sun Also Rises By Earnest Hemingway1193 Words   |  5 PagesHemingway, there are two main settings: France and Spain. The novel begins in Paris, France with the narrator and protagonist, Jake Barnes lives and immerses himself in his journalism. Paris is known to be a place of great beauty, and was a common place for many writers to reside in the 1920’s. This initial setting of Paris served to contrast the excitement and beauty yet corruption and uneasiness that is the enigma of Paris. This is where Jake lives, he frequents bars and parallels his author HemingwayRead MoreAmerican Writer F. Scott Fitzgerald Essay1730 Words   |  7 PagesSide of Paradise (1920). It was perfect literary timing. After flunking out of Princeton and joining the army, Fitzgerald began writing his first novel, ‘This Side of Paradise’, for fear that he would be killed in the Great War for which he was never deployed. He struggled to produce anything anybody was interested in publishing; however, while stationed outside of Montgomery, Alabama, Fitzgerald fell in love with Zelda Sayre, the daughter of a state supreme court judge. Fitzgerald s financial situationRead MoreAnalysis Of The Lost Generation1411 Words   |  6 Pagesâ€Å"You are all a lost generation†, said Gertrude Stein to Ernest Hemingway in a casual conversation in Paris. The phrase then came to characterize an entire post-war generation of the 1920’s which sets the premise of Hemingway’s iconic novel, The Sun Also Rises. After World War I, society quickly began questioning their traditional ideas of justice, faith and morality. The men and women affected by the aftermath of the war became physically, psychologically, and morally lost. This group of people wasRead More Lost Generation in Hemingways The Sun Also Rises Essay example1515 Words   |  7 PagesLost Generation in Hemingways The Sun Also Rises      Ã‚   In the words of Herbert Hoover, Older men declare war. But it is youth that must fight and die. And it is youth who must inherit the tribulation, the sorrow and the triumphs that are the aftermath. War disfigures and tears away precious lives. Its horrors embed themselves like an infectious disease in the minds of the survivors, who, when left to salvage the pieces of their former existences, are brushed into obscurity by the individuals

Wednesday, May 6, 2020

The “math wars” Free Essays

string(89) " of generic drug products on the market have expanded exponentially† \(Coster, John M\." Aside from the requisites of drug manufacturing, a drug company must also have the knowledge on the legal aspect of the pharmaceutical business. A company must be able to know what agencies of the government he has to seek advice from before it undergoes the manufacturing process in order to have a good start. Relative to this, the company needs to know which regulates the safety and efficacy of the drugs to be manufactured and which agency protects the rights of the manufacturer and the consumers against illicit drugs. We will write a custom essay sample on The â€Å"math wars† or any similar topic only for you Order Now This paper will discuss the basic responsibilities of the Food and Drug Administration and the Drug Enforcement Agency including the approval process of manufacturing a generic drug copy. FOOD AND DRUG ADMINISTRATION AND ITS RESPONSIBILITIES The Food and Drug Administration (FDA) is generally responsible for ensuring the safety and efficacy of all drugs for human and veterinary use. FDA’s 1mission statement specifically states that the administration â€Å"is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. † This will then give us the idea why FDA need to regulate drugs, and that is to ensure that they are safe and effective. The administration is also held responsible for ensuring that the drugs have information that is honest and accurate for the general public to use. The Drug Enforcement Agency (DEA) (Drug Enforcement Administration for the United States) is primarily responsible for the enforcement of the Controlled Substances Laws and Regulations. In the United States, DEA is under the wing of the Department of Justice, where it serves as an arm of the justice against the 2those organizations and principal members of organizations, involved in the growing, manufacture, or distribution of controlled substances appearing in or destined for illicit traffic in the United States. The DEA’s drugs of concern include: Cocaine, marijuana, heroin, inhalants, LSD, Ecstasy, Steroids, Oxycontin and Methamphetamine. The following list of specific responsibilities is adopted by this writer from the DEA’s official website: Investigation and preparation for the prosecution of major violators of controlled substance laws operating at interstate and international levels. Investigation and preparation for prosecution of criminals and drug gangs who perpetrate violence in our communities and terrorize citizens through fear and intimidation. Management of a national drug intelligence program in cooperation with federal, state, local, and foreign officials to collect, analyze, and disseminate strategic and operational drug intelligence information. Seizure and forfeiture of assets derived from, traceable to, or intended to be used for illicit drug trafficking. Enforcement of the provisions of the Controlled Substances Act as they pertain to the manufacture, distribution, and dispensing of legally produced controlled substances. Coordination and cooperation with federal, state and local law enforcement officials on mutual drug enforcement efforts and enhancement of such efforts through exploitation of potential interstate and international investigations beyond local or limited federal jurisdictions and resources. Coordination and cooperation with federal, state, and local agencies, and with foreign governments, in programs designed to reduce the availability of illicit abuse-type drugs on the United States market through nonenforcement methods such as crop eradication, crop substitution, and training of foreign officials. Responsibility, under the policy guidance of the Secretary of State and U. S. Ambassadors, for all programs associated with drug law enforcement counterparts in foreign countries. Liaison with the United Nations, Interpol, and other organizations on matters relating to international drug control programs. DEA’S PROGRAMS AND OPERATIONS Drug Enforcement Agency also updates its programs and operations according to the demand of technology and the development of new methods of illicit drug operations. Recent report published in the KT4 Online alerted the public on the emergence of illegal websites that are bringing prescription drugs out into the market (KT4 Online, August 24, 2007). The DEA reported that such websites are able to market their products using just credit cards as payment modes. The agency now referred the so-called â€Å"rogue pharmacies† to the congress for the legislation of a more formidable law for such illegal and dangerous activities, which are regulated because such companies do not meet the standards set by the United States. Even medicinal or herbal plants that are not yet studied or regulated under the law is also under the responsibility of the DEA to study and made research relative to its danger in the human health. In Utah, a native plant called salvia divinorium, has been put into attention by the Hill Air Force Base which according to initial findings can cause hallucinations. In the report published in the Salt Lake Tribune, â€Å"magic mint† as its street name, is ingested or inhaled usually by the members of the military and the people inside the base (Salt Lake Tribune, August 20, 2007). The herbal plant is still legal as it is still under research by the DEA. Experts also say that the plant that grows in the wilds of Utah can cause lung irritation when its dried leaves are inhaled. LAWS AND POLICIES GOVERNING GENERIC DRUGS The regulations pertaining to generics drugs are under the responsibility of the Food and Drug Administration. Under the law, pharmaceutical companies or drug manufacturers have all the right to apply for a generic copy of their branded drugs. It can also be that a manufacturer seeks for a license from the brand name company to make a generic copy of the branded product. A generic copy of the drug is called â€Å"authorized generics† because the branded product manufacturer had given the authority to the manufacturer of the generic drug copy. However, these generic copied have to undergo the legal process that is regulated by the FDA. It is the Drug Price Competition and Patent Term Restoration Act of 1984, commonly referred to as the Waxman-Hatch Act, which is being used as a legal basis for FDA for regulating generic drug copies. â€Å"Since the law was enacted over 23 years ago, the number of generic manufacturers and number of generic drug products on the market have expanded exponentially† (Coster, John M. You read "The â€Å"math wars†" in category "Papers" 2007). The law allows a generic drug that is a generic copy of the pioneer drug to be approved by FDA to be marketed by the same company. This is even without the submission of the usual New Drug Application (NDA) that is submitted in full when a branded product is being applied for marketing. The NDA is usually a time-consuming and expensive clinical trials required to be done by the drug manufacturer in order to comply with the safety and efficacy standards required of them. With the Waxman-Hatch Act, NDA is being replaced with the submission of Abbreviated New Drug Application (ANDA) provided that the generic copy has demonstrated the fact that it is bioequivalent to the pioneer drug (J. Coster, The Pharmacist, Vol. 32, No. 6, 2007). This process allows the generic copy to be approved for marketing the easier and faster way because it does not to prove its safety and effectiveness through trials since the pioneer drug had already proven such. For the ANDA of the generic drug to be approved, its pioneer drug must have the four required certifications: (1) that no patent is listed for the pioneer drug; (2) that the patent has expired; (3) the date on which the patent will expire; or (4) that the patent is invalid or not infringed. Such information is listed in the FDA’s Orange Book, a reference for the pharmacists in determining the interchangeability of the drugs. Just recently, the Waxman-Hatch Act has been replaced with 3McCain-Schumer Act, after its authors Senators John McCain and Charles E. Schumer. The main feature of the new act is the changing of the 180-day exclusivity term of the first generic drug copy to only the 30-day term. Exclusivity, in the old law is granted for the manufacturer of the generic drug to market the product exclusively within 180 days that is for the manufacturer who first secured the FDA’s approval of the generic copy. With the new law, exclusivity term is shortened for the purpose of further price reduction of the generic drugs as competition is encouraged after the 30-day term. It is estimated, according to Schumer’s study that the new law will enable consumers to save 60% of their usual expense when buying branded drugs and that will give consumers a total of $71 billion savings in 10 years (Bash, Dana, CNN Online, May 01, 2001). Schumer cited Claritin, a prescription allergy drug as example which costs an average of $63. 65 while its generic equivalent will only cost $25. 46. Generally, the new law is of great help for the Americans in terms of their medical expenditures. CONCLUSION By looking into the basic responsibilities and functions of the FDA and DEA, we were able to have an idea of the basic legal aspect of drug manufacturing and marketing. Also by having an overview of the laws governing generic copy manufacturing, we were able to have the basic knowledge of how the approval process rolls. In general we can conclude that the legal process of drug manufacturing and marketing is really a long and expensive process for the companies especially for the branded or patented drugs. However with the Schumer-McCain Act, the process is shortened and had benefited especially the consumers for enabling the cheaper version of their branded medicine to be marketed. REFERENCES 1FDAs Mission Statement. Retrieved on August 26, 2007 from http://www. fda. gov/opacom/morechoices/mission. html 2DEA Mission Statement. Retrieved on August 26, 2007 from http://www. usdoj. gov/dea/agency/mission. htm 3Senate Passes Ground-Breaking Schumer-McCain Generic Drug Bill (Press Release). July 31, 2002. Retrieved on August 26, 2007 from http://schumer. senate. gov/SchumerWebsite/pressroom/press_releases/PR01124. html Bash, Dana. McCain, Schumer introduce generic drug bill. CNN Online. May 01, 2001. Retrieved on August 26, 2007 from http://archives. cnn. com/2001/ALLPOLITICS/05/01/senate. genericdrugs/index. html Coster, John M. The Waxman-Hatch Generic Drug Law: 23 Years Later. The Pharmacist. June 19, 2007. Vol. 32 No. 6 Griffith, Christopher, et. al. (2002). View from Washington: Senate approves changes in generic-drug approval. Leydig, Voit Mayer, Ltd. Report. October 2002. Volume 3 Issue 4 Colonel bans use of ‘magic mint’ herb. Salt Lake Tribune. August 20, 2007. Retrieved on August 26, 2007 from http://www. sltrib. com/News/ci_6668009 Federal Authorities Warn Against Online Rogue Pharmacies. KT4 Online. Retrieved on August 26, 2007 from http://www. ktiv. com/News/index. php? ID=16295 What FDA Regulates. Retrieved on August 26, 2007 from http://www. fda. gov/comments/regs. html There has always been a debate on whether the mathematics be taught should be the old basics or the standards reformed mathematics. Basic mathematics primarily comprises arithmetic and computation. This is just simple mathematics which involves solving simple equation and memorizing formulas. Basic mathematic also comprises the following list t o f items. There is the accurate counting to 100 or more, mastery of basic facts for all four operations, pencil and paper computation skills with hole numbers, decimals and fractions and solving percent problems. Other aspect includes the knowing and using formulas for area and perimeter of basic shapes. Though the above list is a bit simplified its basic position is that kids only get to know some basic stuff. Basic mathematics can also be referred to as trivial pursuit mathematics meaning that children are to know the content not the practicability (John, 1999). On the other hand reform mathematics has higher level of difficulty and has set five goals. These are that students should value mathematics, be confident in the ability to do mathematics and become mathematics problem solvers. They should as well be able to communicate well mathematically and learn to reason mathematically. It involves the four basic process standards which are problem solving, communication, reasoning, and connections. It entails gearing the children to develop the ability to think than just memorizing the mathematics concepts. Those who believe in the reform mathematics talk about mathematical power, the ability to reason and solve unique problems (John, 1999). It is important to note that even if the two approaches appear to differ there are some things they share in. Benefits and demerits of basics Basic mathematics requires teacher centered approach which involves teaching the mathematics through drill and practice. However in this way the children can end up not being intrinsically motivated. This prevents them from learning mathematics facts and how to connect to the real world. Furthermore the approach is essentially teacher directed, and structured only for basic skills instructions. This approach comes with advantages and disadvantages as far as basic mathematics teaching is concerned. One of the advantages is that, it is clear that for learning to be effective there must be a knowledge source and this is what the teacher act as. The teachers have attained their unifications and expertise from colleges and universities to become experts in their fields. In this reasoning it’s convenient to involve to someone who is already an expertise in the field to impart that knowledge in the students. For example according to Kelly, if the students have a question on atopic raised by the text book, the teacher is present ton as the expert to answer the question (Kelly, 2004). Other benefits include good planning and execution of knowledge passing process and good discipline. The disadvantage of this style is that no one can predict which parts of the information the student has learned will eventually become obsolete or incorrect, what the student will forget, or what new information he will need to know in the future (Howard, 1980). Furthermore according to Howard in some cases the students can obtain a false security if they believe that, once information ins dispensed and a cognitive framework provide the student will incorporate the information, recognize where and when it could and should be applied when time comes. One great disadvantages of this method is that a strong investment in the style can lead to rigid, standardized, and less flexible ways of managing students and their concerns (Howard, 1908). This acts as huge impediment to development and self discovery within the student. This huge impediment has been seen as the greatest drawback for this style of administering knowledge. The benefits and demerits of reform mathematics style According the student center online answers, the best approach of teaching mathematics should stress active, student centered learning in real life context (student center). This may help in making the concepts more understandable and interesting. This therefore calls for the student knowing the crafts before they can apply them and that is where the basic mathematics comes handy. The reform mathematics takes the student centered approach of learning. This involves instructions where by the students actively create knowledge for themselves. It consists of group learning, inquiry, and humanistic learning activities (student center). This method has additional advantages both to the student and the teacher some which are enlisted below. To begin with the student would develop learning and knowledge that will help them throughout their life. In this method students always discover that learning is fun and interesting. Furthermore, through this method teachers always have less traditional work. This is more prominent in the upper class levels where the students are mature enough. The student gets to be more attentive and willing to participate in the class activities. In this way there is a reduction in the number of complaints about fairness and unequal treatment. When student carry out research and group works they generate a lot of information that the teacher may add to his collection of information. However this method also comes with some disadvantages. It poses a problem when it comes to evaluation in that this has to be individualized. Providing one test for the whole class has to be abandoned. Every student has to be evaluated based on his or her goals. One other big disadvantage of this method is that there some student who do not relate well with it in spite the teachers best efforts. Such scenario is always more prevalent in the lower classes levels even though it can also be found in the upper classes. The other demerit is that the students’ always have to work in groups. There occur complaints about being put in teams. However the complaints get to seize as the student get to understand that it is what the real world is like. Under some circumstances student may find it hard to work in teams since most of them have never had the experience of team work. Conclusion It is important to note for the reformed mathematics, the fact that it takes the student centered learning method gives it an upper hand as method of teaching mathematics. In fact students do appreciate the real world experience eve when they do not like them that much (daymalyn, 2009). This is therefore more appropriate and practical than the basics math which would d lead to rigidity and less development of the kids as well as new advancement in the mathematics fields. References Howard S Robyn M. (1980), Problem Based Learning: An Approach to Medical Education, Springer Publishing Company, ISBN 0826128416, 9780826128416. Daymalyn (2009), Disadvantages and disadvantages of student center learning, Accessed on August 7, 2010, from http://wwwemmalynombayan-daymalyn. blogspot. com/2009/09/advantages-and- disadvantages-of-student. html John A. (1999), Reform Mathematics Vs. The Basics: Understanding the Conflict and Dealing with It Accessed on August 7, 2010 from http://mathematicallysane. com/analysis/reformvsbasics. asp Kelly K. (2004), the â€Å"Math Wars†, a Short Analysis, Accessed on August 7, 2010 from http://www. newfoundations. com/ConAnalysis/KellyMathWars. html Student center, Accessed on August 7, 2010 from http://www. abacon. com/woolfolk7/faq. html How to cite The â€Å"math wars†, Papers

Monday, April 27, 2020

Total rewards free essay sample

The article I chose is titled â€Å"How BMW successfully practices sustainable leadership principles†, and is nested in many of the concepts covered during the period of this course. The main premise focuses on how the BMW Corporation was able to build and incorporate a resilient leadership model that helped shape how the company most recently survived the economic downturn that started in 2008. The authors have developed a model called â€Å"honeybee† leadership that spreads 23 key principles built into a 4-tier pyramid. The base of the pyramid is comprised of 14 foundation practices; the second tier contains 6 higher-level practices that are a result of any combination of the foundational practices being applied; the third tier has 3 performance outcomes. When the company works toward problem solving, any outcome can be arrived at by applying the principles in combinations that help focus efforts and priorities of work. In the context of this article, focusing on these key principles allowed the company to post record profits in 2010 (the highest it has seen since the company was founded in 1916), while 2 main competitors-GM and Chrysler-fell into bankruptcy due to unsustainable business practices. We will write a custom essay sample on Total rewards or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To start, BMW only builds cars that have been ordered. This allows the company to flex its work force based on demand, and ultimately allowed the company to create 300 work-time patterns that offered flexibility for the workers as they saw fit. Additionally, as the world economy soured, the company was forced to cut overhead costs and reduce staffing but did so in a creative way; they offered early retirement packages, did not renew contracts with temporary workers and did not backfill vacant position positions. However, the company values its highly-skilled workforce, and in order to keep those individuals employed, they forged a collaboration with the German government that allowed the company to shift workers to a 4-day work week which BMW paid, while the German government paid 80% of wages for the 5th day, thus resulting in workers only losing 20% of 1 days pay. To focus on long-term planning, the company appointed a relatively young board of management team with the idea that they will grow and develop over time and forge a strong team that will carry relevant experience forward. BMW also invests heavily on employee training, and continued to do so through the recession. This in turn feeds the company succession plan, as the key motive is to develop young individuals who will eventually be promoted from within and trained in the key areas BMW feels necessary. Other concepts include many items from a total rewards strategy- benefits, paid sick and maternity time, annual bonuses, holiday bonuses, and even a profit-sharing plan. The company also relies heavily on self-managing teams, empowers each of its employees to make decisions that affect design, and encourages collaboration across departments. There is no point to argue here, as the proof of all the concepts taught in the course is practically in the company. They have established and built a culture that motivates employees to want to be a part of the company, as well as proving that a practical application of a total rewards program centered on managing their greatest asset-people-will foster success

Thursday, March 19, 2020

Purchasing a Rock Collection

Purchasing a Rock Collection Boxed sets of rock specimens can be a good start for a child interested in geology. These rock collections are handy, small, and not too expensive. Books, maps, a good rock hammer, a magnifier, and the guidance of local experts will take your child much further. But a modest rock set, especially one that includes a pamphlet and some basic information, is all you need to begin. The most important part of a boxed set is your personal commitment to the child; otherwise, the whole experience is sterile. Rock Collection Box Skip the fancy, intimidating wooden box; cardboard or plastic is sturdy enough. You can always buy a better box later, and more of them to fit a growing collection. Dont buy collections that are glued to a card, as it discourages close examination. A true geoscientist will pull the rocks off for hands-on learning. Other Items in the Rock Collection Many sets include streak plates and items to test hardness, like a glass scratchplate and a steel nail. Those are a plus. But the magnifiers that come with boxed collections are generally not trustworthy; they are the most expensive item and are the first place a dealer will cut costs. Children should have a decent 5x magnifier or loupe, purchased separately, that rewards them with a high-quality visual experience. If a pamphlet comes with the set, review it yourself in case the child needs help with it. Start Small You can get huge collections, but a box with about 20 specimens covers the most common rock types, with maybe a few extras for color or exotic interest. Remember, the point of buying a rock collection is the pleasure of learning to recognize, pursue and cherish the rocks found in your own outings.   Get Rocks, Not Chips A useful rock specimen is at least 1.5 inches or 4 centimeters in all dimensions. A proper hand specimen is twice that size. Such rocks are big enough to scratch, chip and otherwise investigate without spoiling their appearance. Remember, these are for learning, not admiring. Igneous, Sedimentary or Metamorphic Theres merit in getting a set of rocks that reflect your own region, but a set of exotic rock types might fascinate someone who travels or dreams of traveling. Are your local rocks igneous, sedimentary or metamorphic? If you dont know, its easy to learn yourself. Use an identification table to identify your rocks. A specialized rock collection would have fewer specimens than a general one, of course. Mineral Collection Rocks are more popular than minerals, and theyre easier to learn about, but for the right child, especially in a locality with notable mineral occurrences, a boxed mineral collection may be just the thing to start with. For most budding rockhounds, a mineral collection is the ideal second step after getting a rock collection. Becoming a real expert in rocks requires strong skills in mineral identification. Another aspect of mineral collecting is the possibility of visiting rock shops, near home as well as on the road, to buy more specimens inexpensively. Reading Matters A rockhound of any stripe must be able to read texts and maps as well as rocks. If youre buying a rock collection for a child, for best results be sure he or she is comfortable with print and has a basic grasp of maps. Without reading skills, a child will always be limited to gazing and dreaming. Scientists need to gaze and dream too, but they also must read, observe, think, and write. A rock kit is only a start.

Tuesday, March 3, 2020

Biography of William Travis, Texas Revolution Hero

Biography of William Travis, Texas Revolution Hero William Barret Travis (August 1, 1809–March 6, 1836) was an American teacher, lawyer, and soldier. He was in command of the Texan forces at the Battle of the Alamo, where he was killed along with all of his men. According to legend, he drew a line in the sand and challenged the defenders of the Alamo to cross it as a sign of their promise to fight to the death. Today, Travis is considered a great hero in Texas. Fast Facts: William Travis Known For: Travis became a Texas hero for his role in the defense of the Alamo.Also Known As: BuckBorn: August 1, 1809 in Saluda County, South CarolinaDied: March 6, 1836 in San Antonio, Texas Early Life Travis was born on August 1, 1809, in South Carolina, and grew up in Alabama. At the age of 19, while working as a schoolteacher in Alabama, he married one of his students, 16-year-old Rosanna Cato. Travis later trained and worked as a lawyer and published a short-lived newspaper. Neither profession made him much money, and in 1831 he fled to the west, staying one step ahead of his creditors. He left Rosanna and their young son behind. By then the marriage had soured, and neither Travis nor his wife was upset by his departure. He chose to head to Texas for a new start; his creditors could not pursue him into Mexico. Anahuac Disturbances Travis found plenty of work in the town of Anahuac defending slaveholders and those who sought to recapture runaway slaves. This was a sticky point at the time in Texas, as slavery was illegal in Mexico but many of the Texas settlers practiced it anyway. Travis soon ran afoul of Juan Bradburn, an American-born Mexican military officer. After Travis was jailed, the local people took up arms and demanded his release. In June 1832, there was a tense standoff between angry Texans and the Mexican Army. It eventually turned violent and several men were killed. The fighting came to an end when a high-ranking Mexican official arrived to defuse the situation. Travis was freed, and he soon found he was a hero among Texans who wanted to separate from Mexico. Return to Anahuac In 1835, Travis again was involved in trouble in Anahuac. In June, a man named Andrew Briscoe was jailed for arguing about new taxes. Infuriated, Travis rounded up a gang of men and they rode up to Anahuac, supported by a boat with a lone cannon. He ordered the Mexican soldiers out. Not knowing the strength of the rebel Texans, they agreed. Briscoe was freed and Travis’ stature grew enormously with those Texans who favored independence. His fame increased even more when it was revealed that Mexican authorities had issued a warrant for his arrest. Arrival at the Alamo Travis missed out on the Battle of Gonzales and the Siege of San Antonio, but he was still a dedicated rebel and anxious to fight for Texas. After the Siege of San Antonio, Travis, by then a militia officer with the rank of Lieutenant Colonel, was ordered to collect up to 100 men and reinforce San Antonio, which was, at the time, being fortified by Jim Bowie and other Texans. The defense of San Antonio centered on the Alamo, a fortress-like old mission church in the center of town. Travis managed to round up about 40 men, paying them out of his own pocket, and arrived at the Alamo on February 3, 1836. Discord at the Alamo By rank, Travis was technically the second-in-command at the Alamo. The first commander there was James Neill, who had fought bravely at the siege of San Antonio and who had vigorously reinforced the Alamo in the intervening months. About half the men there, however, were volunteers and therefore answered to no one. These men tended to listen only to James Bowie, who generally deferred to Neill  but did not listen to Travis. When Neill left in February to attend to family matters, the differences between the two men caused a serious rift among the defenders. Eventually, two things would unite Travis and Bowie (and the men they commanded): the arrival of the diplomatic celebrity Davy Crockett and the advance of the Mexican Army, commanded by General Antonio Là ³pez de Santa Anna. Sending for Reinforcements Santa Annas army arrived in San Antonio in late February 1836 and Travis busied himself sending dispatches to anyone who could help him. The most likely reinforcements were the men serving under James Fannin in Goliad, but repeated pleas to Fannin brought no results. Fannin did set out with a relief column  but turned back due to logistical difficulties (and, one suspects, the suspicion that the men in the Alamo were doomed). Travis wrote to Sam Houston, but Houston was having trouble controlling his army and was not in any position to send aid. Travis wrote the political leaders, who were planning another convention, but they moved too slowly to do Travis any good. He was on his own. Death According to popular lore, sometime on March 4, Travis called together the defenders of the Alamo for a meeting. He drew a line in the sand with his sword and challenged those who would stay and fight to cross it. Only one man refused (an ailing Jim Bowie reportedly asked to be carried across). There is little historical evidence to support this story. Still, Travis and everyone else knew the odds and chose to remain, whether he actually drew a line in the sand or not. On March 6, the Mexicans attacked at dawn. Travis, defending the northern quadrant, was one of the first to fall, shot down by an enemy rifleman. The Alamo was overrun within two hours, and all of its defenders were either captured or killed. Legacy Were it not for his heroic defense of the Alamo and his death, Travis would most likely be a historical footnote. He was one of the first men truly committed to Texas separation from Mexico, and his deeds in Anahuac are worthy of inclusion on an accurate timeline of events that led to Texas independence. Still, he was not a great military or political leader. He was just a man in the wrong place at the wrong time (or the right place at the right time, some would say). Nevertheless, Travis showed himself to be a capable commander and brave soldier when it counted. He held the defenders together in the face of overwhelming odds and did what he could to defend the Alamo. In part because of his discipline and hard work, the Mexicans paid very dearly for their victory that March day. Most historians put the casualty count at around 600 Mexican soldiers to some 200 Texan defenders. Travis showed true leadership qualities and might have gone far in post-independence Texas politics had he survived. Travis greatness lies in the fact that he obviously knew what was going to happen, yet he remained and kept his men with him. His final missives show clearly his intent to stay and fight, even knowing he would likely lose. He also seemed to understand that if the Alamo were crushed, the men inside would become martyrs for the cause of Texas Independence- which is precisely what happened. Cries of Remember the Alamo! echoed out all over Texas and the United States, and men took up arms to avenge Travis and the other slain Alamo defenders. Travis is considered a great hero in Texas, and many things in Texas are named for him, including Travis County and William B. Travis High School. His character appears in books and movies and everything else related to the Battle of the Alamo. Travis was portrayed by Laurence Harvey in the 1960 film The Alamo, which starred John Wayne as Davy Crockett. Sources Brands, H.W. Lone Star Nation: The Epic Story of the Battle for Texas Independence. New York: Anchor Books, 2004.Thompson, Frank T.  The Alamo. University of North Texas Press, 2005.

Sunday, February 16, 2020

The concept of corporate social responsibility (CSR) Thesis

The concept of corporate social responsibility (CSR) - Thesis Example Aims and Objectives of the Research Acknowledging the vital role of CSR in the present global economic market, this research intends †¢ To analyze corporate social responsibility †¢ To analyze the impact of CSR to companies in the banking and pharmaceutical sectors of Australia †¢ To evaluate the CSR performance of some banking and pharmaceutical organizations in Australia †¢ To conduct a comparative study of CSR performance of some companies in the banking and pharmaceutical sectors of Australia †¢ To examine the relationship of the CSR performance vis-a-vis the financial performance of the companies †¢ To determine the continued relevance of CSR in the 21st century This research is significant in the face of the controversies surrounding CSR after the Enron, Exxon, BP Shell, and other similar events. Likewise, the research is necessary, as it will provide a conceptual analysis of CSR with the context of the several criticisms in CSR. This is significan t based on the idea that CSR should be given a re-look as it has been used to conceal illicit activities (Lin-Hi, 2009). Moreover, it will help in providing a better understanding of the relationship between CSR and the organization by learning how does CSR contribute both to the growth of the corporations and to the good of the society. Finally, the research is crucial, as it will shed light to the issue whether CSR is still appropriate for the global economic market or there is already a need for a new paradigm (Karnani, 2010; Ries et al, 2005). Research Question This study has one vital problem â€Å"Is there still relevance for CSR in the 21st Century?† In order to address this question, the researcher will be addressing three key sub-questions. These are 1. What is the... This study has one vital problem â€Å"Is there still relevance for CSR in the 21st Century?† In order to address this question, the researcher will be addressing three key sub-questions. These are: 1. What is the nature of CSR? 2. How does CSR shape or influence the importance of an organization? 3. What is the relationship between CSR and CFP? Corporate Social Responsibility (CSR) is an integral part of organizations in the modern era (Hemingway, 2002). It re-affirms the notion that organizations are not removed from the reality of the society where they are incorporated (Crane et al, 2008). Instead, it shows the fact that people have seemed modern organizations as actors in society and as such, are responsible to all the identified stakeholders of the company (Orliztsky, Seigle and Waldman, 2011). In this framework, the literature review will look into the factors that have contributed to the misgivings regarding CSR, the status of the current debates regarding the ‘g oods’ derived from CSR, and the common understanding of CSR. This is important, as it will help clarify any conceptual ambiguities that may be inherent in the concept of CSR, and at the same time, guides in the understanding of CSR within the context of the 21st century â€Å"Great Destruction†. This conceptual clarification will assist in evaluating and determining not only the relationship of CSR with the financial performance and social performance of the organizations, but it will assist in the determination of the continued relevance of CSR in the 21st century.

Sunday, February 2, 2020

Creating a Social Program Term Paper Example | Topics and Well Written Essays - 1750 words

Creating a Social Program - Term Paper Example Mentally ill persons in criminal justice system: Most of the mentally ill people are held in jail because they pose a good amount of threat to the people and to themselves. Previously the treatment incorporated insulin induced comas, freezing baths and shock treatment but in the late 1950’s the entire psychological fitness scene changed with the innovation and expansion of anti-psychotic treatment options. Mostly the offenders with the psychological illness do not get any sort of medications or special treatment during imprisonment. As a result of this lack of treatment facilities the conditions can get worse. The offenders may become a serious threat to the society or to themselves when they leave the jail. Therefore within the legal justice structure, the psychological health cases continue to be a serious challenge (Tracy, 2009) Treatment with mentally ill people: Sometimes the law enforcing people are not aware of the problem so the mentally ill people are kept with the no rmal prisoners but if diagnosed the mentally ill people in jails are not treated very well, as there is restriction with their movement in the jails, not allowed to meet people, less or almost no recreational activities etc. For apparent reasons, they are not provided with the televisions in their cells. The security concerns make it near to impossible for the correctional care takes and officials to take them to the fitness and exercise patio. These people are only allowed for 15 to 20 minutes to go out of their cells and provided them with the opportunity to have shower. Even this activity is also monitored. Usually the officers who are responsible for the security of these mentally ill people are not trained very properly so sometimes in odd situations they are not able to understand about how to deal with the particular situation and the consequences could be severe (James & Glaze, 2006). Aims: Our main aim is to propose and apply collaborative efforts among unlawful justice and psychological fitness systems. The program’s objective is to make improvement in the access system and to provide efficient handling for people with psychological problems concerned with the justice structure. The aim can be achieved through proper arrest, society based management, court appearances etc. It has been expected that almost one third or up to half of the imprisonments can be avoided if the mentally sick people are sent to proper places rather than taking them into the jails. A huge amount of money can be saved by simple changes in the system. It is proposed that if specialized training is provided to the officers most volatile situations can be avoided. Based on the guidance the officer will be able to distinguish between the normal and mentally ill people. He will use the techniques and methods which have been developed during the training period and as a result there will be a non violent ending of the faced encounter. Timeline: The timeline for the given proj ect is three years. Each year the program will be thoroughly evaluated for excellence. Policy Elements: 1. The police stations of few specific areas will be taken as subjects and special Crisis Intervention Team (CIT) training will be provided to all the correctional officers who deal with such mentally ill people in jails. The training will be provided only to the officers who come in direct contact with the patients and not the other staff. 2. There are some police

Saturday, January 25, 2020

Transforming Rehabilitation: Effect on Offender Management

Transforming Rehabilitation: Effect on Offender Management Transforming Rehabilitation will improve the Effectiveness, Governance and Legitimacy of Offender Management in England and Wales Introduction The aim of this paper is to examine Transforming Rehabilitation in terms of its effectiveness, governance and legitimacy. Starting out with an explanation of legitimacy and introducing The Carter Report 2003 and its recommendations. Moving on to explain some of the needs for a change in practice, and an insight of some of the views from probation staff themselves and perceptions of negatively withering away of staff. Importantly, there are some explanation of theory, especially regarding desistance and more recently the emergence of The Good Lives Model, as a continuation of The Risk Needs Responsivity model. The explanation regarding some of the outcomes expected by TR, and the need for modernisation. As part of TR a Fee for Service and Payment by Results are explained, with the use of charts for the reader. Managing risk is an important part of the proposed changes and a change in direction to promoting desistance. Overarching drivers legitimacy and the need to implement change The term governance is a very old one, but it has been revitalized recently, and has become perhaps one of the most appealing concepts in social science, meaning a new notion reformed, associated with government and public administration.   Regarding TR, this may be perceived by many detractors as a case of â€Å"new wine in old bottles† Chui and Nellis (2003). Governance has been widely used in local governance. In the case of TR, the popularity of governance may have something to do with distrust about the government.   That said, The Social Exclusion Unit posited that, recommendations from The Carter Report (2003) stated that despite recent changes that have brought the management of the services closer together, no front-line organisation ultimately owns the target for reducing re-offending. This can lead to gaps in the system, for example, there is no joint national resettlement strategy and interventions in prison are often not followed up in the community, (Social E xclusion Unit 2002). This in turn leads to reconsideration of the traditional theories of public administration. Self-confidence of traditional public administration has been destroyed and it has faced an ‘identity crisis.’ Public administration, which has been supposed to be a powerful tool for solving social problems, falls down to a serious social problem itself. As a result, many theories have been proposed as alternatives to the traditional public, Ostrom (1986). The case for an innovative approach to offender management is quite clear cut, as the previous attempts have been deemed costly. It is stated that in the UK more than  £3bn is spent every year on prisons, and almost  £1bn annually on delivering sentences in the community, MOJ (2013). Despite this, overall reoffending rates have barely changed over the last decade and the same faces are seemingly reappearing back through the system. Almost half of all offenders released from custody in 2010 reoffended within a year. Over 6000 offenders sentenced to short custodial sentences of less than 12 months in the year to June 2012 had previously received more than 10 community sentences, yet gaps in the sentencing framework mean very little can be done to prevent them from returning to crime once they are released back into the community MOJ, (2013). In 2014, under the Transforming Rehabilitation (TR) changes MOJ, (2013), and Probation Trusts were split into the National Probation Service (NPS) which became part of the civil service and 21 Community Rehabilitation Companies (CRCs) which were subject to marketisation and a commercial tendering process, as seen in Fig.1. with their Contract Package Areas (CPA).   After the bidding process was completed in 2014, eleven CRCs were owned by private sector companies leading a partnership with third sector organisations, three were joint ventures between the private, public, and third sector, three were a public, private, and third sector partnership; two were owned by the private sector exclusively; and another two were equity joint ventures between the private and third sectors (Deering and Feilzer 2015, p.13). Fig.1. CPA Map showing the 21 Contract Package Areas On 29 October 2014, the MoJ announced its preferred bidders to run the Community Rehabilitation Companies in these areas. Here are the successful bidders and as seen in Fig.2. Sodexo and NACRO have been successful in six CRCsInterserve who are leading partnerships in five CRCsMTCNovo, a Joint Venture between MTC and a number of other organisations,  have won London and Thames Valley.Working Links are the preferred bidders in three CRCs.The Reducing Reoffending Partnership   is a Joint Venture between Ingeus, St Giles Trust and CRI, who will run the two large Midlands CRCs , being Staffs & West Midlands and Derby, Leicester, Nottinghamshire & Rutland). Webster (2017) Fig.2. Showing winning bidders in the Contract Package Areas Clearly the changes imposed because of TR have had the potentia to affect all three types of legitimacy, but perhaps particularly more so upon self- legitimacy. (Robinson, Burke and Millings , 2016) Around 50% of all crime is committed by individuals who have already known by criminal justice system (CJS). The cost to the taxpayer of reoffending is estimated to be  £9.5 to  £13 billion per year. There has been little positive change in reconviction rates and almost half of those released from prison go on to reoffend within 12 months. The need to reduce reoffending to reduce both the number of victims and the costs to the taxpayer. To achieve this, there is a need to adopt a tough but intelligent criminal justice system that punishes people properly when they break the law, but also supports them so they don’t commit crime in the future. (MOJ, 2015) Others are more guarded in the way they anticipate the future of TR, and Canton (2011) in particular, stresses the importance of what the probation service continues to represent and its values, such as belief in the possibility of change and social inclusion. McNeill (2011) characterises probation as a justice agency, with key roles in advocating for probationers in relation to access to social goods that have been denied and mediating between law breakers, their communities and social institutions. This ideal view contrasts with the reality of delivering community sanctions in a tough penal climate dominated by public protection, which is one of Liz Truss’s key priorities, with a reduction of violence to staff currently running at 40% and a spotlight on education as the 3rd priority, especially English and Maths, MOJ (2017). McNeill also argues that it is critical for the long-term legitimacy and credibility of probation. At this point in time, it may be uncertain as to whether a doom-ridden or a phoenix-rising vision of the probation future is more likely to come about, although some truths may be gathered from empirical evidence gathered from probation officers and trainees.   There seems to be a great deal of optimism on one side of the camp for TR, as to how the recent changes will be implemented, but on the other side, a great deal of pessimism regarding the implementation of TR. NAPO (National Association of Probation Officers) and UNISON, (Public Sector Trade Union), collectively had made their feelings known. They both stated that a large majority of the 17,000 probation staff refer to TR as a â€Å"catalogue of errors† in terms of staff assignment, a mismatch between workload, staffing levels and staff location, compromised risk management, reduced IT capability with NOMS, nDelius case management system, although C-NOMIS already had inherent problems as seen in fig.3. Increased bureaucracy and a huge rise in the use of temporary and sessional staff were deemed to be the main problems. High performing Probation Trusts have been replaced with poorly performing replacements. (NAPO and UNISON, 2017). The probation staff were quick to point out that they were not to blame for the errors. Regarding the use of temporary and sessional staff will aid the ability to be dynamic and cope with peaks and troughs. The use of the voluntary sector with CRC’s may also be a sticking point with regular probation staff, although as stated by John Podmore, professor of applied social sciences, â€Å"NOMS was never an organisation that its employees proudly declared they belonged to. Creating a National Prison and Probation Service that people aspire to join and importantly to stay in and develop skills and careers is a crucial step forward. But it must be much more than just name change†, Podmore (2017). Lizz Truss, current Minister of Justice as of April 2017, was keen to promote the newly created Her Majesty’s Prison and Probation Service with the following   bold statement, â€Å"The creation of HM Prison and Probation Service (HMPPS), will build a world-leading, specialist agency, dedicated to professionalising the prison and probation workforce, backed by an additional  £100m a year and 2,500 additional prison officers, with a  £1.3 bn budget to build new prisons, whilst at the same time closing old and inefficient prisons†, Truss (2017).    Scepticism may be in the forefronts of most of the staff affected by the new era dawning, as previous ministers, namely Mr Gove and Mr Grayling had somewhat seemed to have   failed in their primary objectives for a reformed and efficient joined up agency. Fig.3.Assesemnt of C-NOMIS National Audit Office 2009 The Need for Change Accounts of the origins of probation and its realisation in organisational form give different emphases to its role in social justice, redemption, and control or separation of ‘suspect populations’ from respectable society (Vanstone, 2004). The history of the service has frequently been described in terms of ‘phases’, one notable example suggesting that it moved from the missionary phase through welfare and diversion from custody phases towards more recent orientations towards punishment in the community and then public protection (Chui and Nellis, 2003). The reality of practice is less straightforward, although changes in social and political norms certainly mean that the problem of offending, and, inevitably, law-breakers becomes enclosed by practitioners in different terms. Redeemable, treatable or unmanageable, safe or risky, motivated or unmotivated, (Canton, 2011: 29). With current reference to offender management stated that ,   rather than probation supervisionas the dominant way of describing the work of the probation service is a case in point. To what extent does this represent a real shift towards a technocratic and business-like approach? Or does the term seek to mask the essential continuity in both human interactions between probation officers and probationers, and the normalising function benevolent or otherwise of probation? These questions are certainly not settled. Yet, in the face of the Transforming Rehabilitationreforms (MoJ, 2013a: MoJ, 2013b), they become highly significant when we consider the practices and values that might transfer out of the probation service into the new Community Rehabilitation Companies (CRCs) ,as staff move from one to the other. They are also relevant in anticipating what motivations and values might guide this new version of the NPS, tightly focused on work with higher risk offenders and in the courts to assist sentencing and enforcement procedures. From a critical perspective, Cavadino et.al.(2013: 134) fear the ‘withering away’ of supervision of probationers and even question the Transforming Rehabilitation, or transforming the occupational identity of probation workers? Theory (Desistance) As far back as the 1800’s, the French social scientist, Quetelet (1833), argued that the penchant for crime diminishes with age because of what was described as the â€Å"enfeeblement of physical vitality†. Given that one of the aims of the Criminal Justice System is to reduce crime, then does Transforming Rehabilitation support this? Desistance is one of the mechanisms that can aid TR, however desistance is a complicated process of many twist and turns on that journey to desist from offending. Transforming Rehabilitation is now well under way and reports on its success will be under much scrutiny in the coming months ahead. Desistance from crime, is described as the long-term abstinence from criminal behaviour among those for whom offending had become a pattern of behaviour, is something of a mystery. Producing or encouraging desistance is the implicit focus of much criminal justice policy, practice and research. It is one of the key outcomes that justice interventions are designed to achieve and much research treats reducing or ending offending as a key measure of effectiveness, McNeill et. al. (2012). One of the few near eventualities in criminal justice is that for many individuals, offending behaviour peaks in their teenage years, and then starts to decline. This pattern is represented in what is known as the age crime curve. The age crime curve is of a symmetrical bell shaped curve that shows the prevalence’s of offending, that peaks between the ages of 15 – 19 and declines in the 20’s, Farrington (1986). Studies of desistance illuminate the processes of change associated with the age-crime curve (Kazemian, 2007). If we are to understand desistance from crime, particularly how and why crime tails off over time, we need both testable theories of this process and empirical evidence. There is a significant evidence base on the causes of crime but desistance research suggests that the factors behind the onset of offending are often different than the factors behind its abandonment. Understanding desistance also has more subtle impacts on criminal justice debates. The most current version of The Good Lives Model, incorporates desistance theory and also elements of positive psychology Laws and Ward (2011), is strength based regarding the premise that humans are by nature, practical decision makers, who invariably adapt themselves to their environment. In relation to desistance, Maruna (2001), described what he coined the Pygmalion effect, stated that the elevated expectations of others will lead to a greater self-belief, aiding the process of ‘knifing off’, or cutting off bonds with their criminal past. In order to achieve these goals, a great deal of emphasis on social capital or opportunities and human capital or motivations and capacities, McNeill (2006) are necessary elements to aid primary and secondary desistance. With respect to the GLM as to its effectiveness, research into this model is rather ambivalent and rather scarce to date to be able to measure the evidence. Offender Management Outcomes Kirton and Guillame (2015), argue that staff feel that TR has deprofessionalized the service and that stress levels are high, due to higher workloads, job insecurity, less autonomy and reduced opportunities for training and progression. Many respondents in their study were considering leaving the service. Moreover, responses to the Ministry of Justice’s (2016) Civil Service People Surveyfor the NPS suggest that only a minority of NPS staff feel that they are involved in decisions that affect their work (38%); that poor performance is dealt with effectively in their team (35%); that there are learning and development opportunities (42%); and that there are career opportunities in the NPS (33%). The NOMS Offender Management Model is the product of bringing together the policy requirements and the messages from research and other evidence, and defining what these together mean for the principles of how NOMS will go about managing individual offenders. It is the bridge between the broad brush strokes of policy, and the finer detail of practice. It forms part of NOMS’ commissioning framework, setting out the broad specification for the approach it expects those managing individual offenders to deploy, and acting as the basis for the development of Standards and performance measures, NOMS (2006). Post Carter report, this was simply a reply from this by concentrating on key themes like modernisation in the form of New Public Management (NPM), trying to control the increasing population in the prison system and by trying to find solutions to the lack of communication between services under the umbrella of probation supervision and prison and probation. Payment by Results Fig.4. Key Components of Fee For Service Mechanism   The MOJ sets out the mechanisms of FFS: Fee For Service (FFS) is payment for mandated activities that deliver through the gate services, (TTG), the sentence of the court and licence conditions to time and quality. A recognition that volume risk, that is the risk that providers are required to deliver services for a larger or smaller number of offenders than expected has been raised as a serious concern, and therefore the risk needs to be shared between Government and providers. The FFS component will therefore be a fixed price for services with a volume related adjustment where changes to volume levels fall outside of an appropriately determined tolerance range, as seen in FIig.4. above. This volume tolerance range recognises that the likely reason for a significantincrease or decrease in volume is most likely to be due to external factors not within the control of a provider. Payment by Results (PbR) seems to be an ideal mechanism in TR, particularly in the current economic climate and under a government which is so keen, to reduce public expenditure, but also to reduce the scale of the public sector, and innovative because possible failings may allow to transfer the costs to private companies involved.   Fox and Albertson (2011) stated, there are other potential benefits to PbR. The sheer possibility of making profits is expected to bring new providers into the field. This, combined with a financial incentive to achieve outcomes, is then expected to increase competition, sweep away unnecessary bureaucracy, and increase the desire to innovate. leading to a better understanding of what is effective, possibly leading to lower unit costs thus allowing for an element of profit to be paid. This is expected to facilitate the involvement of smaller providers who may not have the financial resources to sustain a service over several years while waiting for their results to be evident and their payments to be triggered. In all, if implemented properly then a huge success for private companies involved in TR. Fig.5.Illustration of payment curve incorporating stretch targets. Managing Risk One also must bear in mind that the priority given to different purposes is likely to vary over time. Countries can change their penal philosophies, with different purposes and emphases being put on the role of probation within criminal justice. Kemshall (2010) and others, for example, have argued that, in the last decade or so, more emphasis has been placed on public protection and minimizing risk in England and Wales, with a linked priority on enforcement of breach. The government’s new consultation document, ‘Breaking the cycle: effective punishment, rehabilitation and sentencing of offenders’ may see a swing back towards rehabilitation and promoting desistance, whilst promoting community sentences for less serious offences and without compromising public protection (Ministry of Justice 2010). Fig.6.Prochaska and DiClemente’s Cycle of Change Model Conclusion Lessons from the Thatcher government (1979–1990) taught us that her government targeted the large public sector organisations involved in the provision of utilities whom they presented as being inefficient, over-bureaucratic and unresponsive because they were not subjected to the ‘discipline’ of the market, such as the prison service. However, there was also the realisation that selling those public entities, who were profitable by virtue of their monopoly position, afforded a short-term opportunity to raise revenues, lower taxation and reduce public sector borrowing, now seen again in a Conservative government, Annison et.al. (2014). Do we state the obvious or is it a case of Deja vou? In this respect, it is worth remembering that earlier initiatives introduced by the previous Labour government to address this issue – such as the NOMS and Custody Plus3 were subsequently abandoned on the grounds of the costs involved. At the heart of the government’s TR rhetoric is the idea of innovation, however as in some cases a phone call every 6 weeks from a CRC to a low risk offender may not be seen this way. TR has been communicated from the top down as an opportunity for providers of probation services to liberate themselves from central control and develop creative, effective solutions to the problem of reoffending (Ministry of Justice 2013a; 2013b).   The question of perceptual legitimacy, internal, external, and self- legitimacy has become a core site of debate for probation. Bradford and Quinton’s (2014) conditions for self-legitimacy, namely levels of attachment to the new organizations, the internalization of organizational goals, a sense of being supported by the organization, and a belief that probation staff in both the CRCs and the NPS remain legitimate holders of authority. As David Cameron once remarked whilst Prime Minister, ‘finding diamonds in the rough and letting them shine’. With effective rehabilitation methods in place and joined up working principles, maybe optimistically, we just might see many shining lights, and hail the implementation of Transforming Rehabilitation. References Annison, J., Burke, L. and Senior, P. (2014), ‘Transforming Rehabilitation: Another Example of English ‘Exceptionalism’ or a Blueprint for the Rest of Europe?’ European Journal of Probation, 6: 6–23. Bradford, B. and Quinton, P. (2014) ’Self-legitimacy, police culture and support for democratic policing in an English constabulary’, British Journal of Criminology, 54, 1023–46. Canton, R. (2011) Probation: Working with offenders Abingdon: Routledge Cavadino, M., Dignan, J. and Mair, G. (2013) The penal system: An introduction London: Sage. Chui, W.H. and Nellis, M. (2003) ‘Creating the National Probation Service – new wine, old bottles? In W.H. Chui, and M. Nellis (eds) Moving probation forward: Evidence, arguments and practice Harlow: Pearson. Deering, J. and Feilzer, M.Y. (2015) Privatizing Probation: Is Transforming Rehabilitation the End of the Probation Ideal? Bristol: Policy Press. Farrington, D.P (1986) ‘Age and crime’ in Tonry, M. and Morris, N. (Eds) Crime and justice: An annual review of research Vol 7, pp189-250. Fox, C. and Albertson, K. (2011) Payment by results and social impact bonds in the criminal justice sector: New challenges for the concept of evidence-based policy?, Criminology & Criminal Justice, 11 (5) 395-413. Kemshall, H. (2010). ‘The role of risk, needs and strengths assessment in improving supervision’, in F. McNeill, P. Raynor and C. Trotter (eds.) Offender supervision: new directions in theory, research and practice. Abingdon: Willan. Kirton, G., and Guillaume, C., (2015). Employment Relations and Working Conditions in Probation after Transforming Rehabilitation. Available at: https//www.napo.org.uk/advice-and -resource(Accessed 24 April 2017). Looman, J., & Abracen, J. (2013). The risk need responsivity model of offender rehabilitation: Is there really a need for a paradigm shift?  International Journal of Behavioral Consultation and Therapy, 8(3-4), 30-36. http://dx.doi.org/10.1037/h0100980 McNeill, F. (2011) ‘Probation, Credibility and Justice’ in Probation Journal Vol 58(1): 9-22 McNeill, F., Farrall, S., Lightowler, C., and Maruna, S. (2012) How and why people stop offending: discovering desistance. Other. Institute for Research and Innovation in Social Services. Maruna, S. (2001). Making good: How ex-convicts reform and rebuild their lives. Washington D.C.: American Psychological Association. Ministry of Justice (2010). Breaking the cycle: effective punishment, rehabilitation and sentencing of offenders.   London: Ministry of Justice. Ministry of Justice (2013a) Transforming Rehabilitation: A Strategy for Reform London: MoJ. Ministry of Justice (2013b) Transforming Rehabilitation: Target operating model, rehabilitation programme London: MoJ. Ministry of Justice (2016) Civil Service People Survey 2016:   The National Probation Service.https://www.gov.uk/government/uploads/system/uploads/attachment_data/ file/573656/nps-people-survery-results-2016.pdf (accessed 26 April 2016). National Audit Office (2002), Reducing Prisoner Reoffending. Ostrom, E. (1986). An Agenda for the Study of Institutions. Public Choice. 48(1): 3-25. Podmore, J., (2017). http://thejusticegap.com/2017/02/farewell-noms-need-name-change/. Website [accessed 24 April 2017]. Social Exclusion Unit (2002). Reducing Re-offending by ex -Prisoners. Vanstone, M. (2004) Supervising offenders in the community: A history of probation theory and practice Aldershot: Ashgate. Bibliography Fig.1. CPA Map showing the 21 Contract Package Areas Fig2. System Governance Fig.3.Assesemnt of C-NOMIS National Audit Office 2009 Fig.4. Key Components of Fee for Service Mechanism Fig.5.Illustration of payment curve incorporating stretch targets. Fig.6.Prochaska and DiClemente’s Cycle of Change Model

Friday, January 17, 2020

Market Background

Market segmentation is the process of â€Å"dividing a market into distinct groups of buyers who have distinct needs, characteristics or behavior and who might require separate product or marketing mixes† (Kotler, 2004). Underlying the decision to segment the market is the recognition that a single market is not composed of people with homogenous needs, attitudes amd behavior and therefore requires a different marketing strategy for each group of people. This process helps marketers in identifying opportunities for a new product or product mix by identifying specific needs of a group of consumer marketer (Kinsey, 2005) Market segmentation can be done in many ways. A company with a customer base over a large geographic area can divide its market into various geographic areas. It can also segment the market on the basis of demographic factors such as gender, age, family size or family life cycle stage, profession, education, ethnical background etc. Other techniques include psychographic segmentation is another type of segmentation that is â€Å"based on social class, lifestyle or personality characteristics† and behavioral segmentation that is â€Å"based on the consumer knowledge attitude, use or response to a product† (Kotler, 2004). Other than the geographic segmentation all the other segmentation techniques requires a lot of consumer research with a demographic research on a lesser extent. Whatever segmentation techniques are used the market segments identified must be measurable in terms of size, purchasing power etc, accessible through target marketing, substantial, differentiable so that they should deserve the investment in a separate marketing strategy and actionable that is creating a marketing strategy for it should be practically possible for the company (Kotler, 2004). The task at hand is to segment the beverage market, decide on the target market and then design the most effective product mix for that segment. The beverage under consideration has an ingredient that is perceived to have health advantages. Thus, the drink can be positioned to be a wholesome addition to a healthy diet. The fact that their competitors have limited themselves to athletic males has left most of the market open for new product. The company can market the product to a much larger psychographic segment which is of health conscious consumers. On a secondary level some demographic segmentation can be done where students and young professionals are targeted through relevant marketing strategies that promote the drink as a source of nutrients needed for mental and physical growth necessary to cope with a demanding environment. Also a market strategy can be designed such that it encourages product use n the morning with breakfast. This type of strategy comes in the occasion segmentation as part of the behavior segmentation. With a powerful promotion program the beverage can become a necessary morning drink for all health conscious people. As the product is being promoted as a health drink it should contain appropriate nuitrants and vitamins and fruit extracts whose details should be given on the package. As it is being promoted as a morning drink it should be light and should not have sharp taste or smell. Also along with individual packages it should be available in easy to open packages that contain at least seven servings. Kinsey, J & Yeap, C. (2005). Buyers and Market Segments: Food Marketing Economics. Presented at APEC 4451/5451 lecture at University of Minnesota

Thursday, January 9, 2020

Marketing Plan For A Brand Essay - 1866 Words

A brand is a way for customers to identify goods and/or services that a company is providing and helps differentiate them from competitors, and their experience of the company and the products will reflect their brand equity (Kotler, Bowen, Makens, 2014; Bailey Ball, 2006). There are two definitions of a brand; the first is the product plus definition, where a brand is seen as an identifier for the product (Ambler Styles, 1996). The second definition, which more relevant to today’s environment is the holistic view, where the brand includes all elements of the marketing mix and is not solely based on the product (Ambler Styles, 1996). Keller defines brand equity as â€Å"the differential effect that consumer brand knowledge has on their response to marketing activity† (1999). A brand aims for positive brand equity so that consumers will choose their products/services over the competition and therefore increase their market share (Kotler et al., 2014; Rangaswamy, Burk e, Oliva, 1992). Before a brand can be established there needs to be demand for the product, and companies use the marketing mix to influence the demand (Kotler et al., 2014). The marketing mix consists of product, price, promotion and place (Kotler et al., 2014). Kotler et al. (2014) defines a product as anything that can be offered to the target market to satisfy a want or need and it can be tangible and intangible. For brands to stay relevant and maintain their brand position, they need to develop newShow MoreRelatedMarketing Plan For A Brand1435 Words   |  6 Pages1. Introduction This research proposal will present the customers showing their affinity for a brand by buying the branded products or services or by showing their preference for a specific brand, and bringing more profits and market share in a brand (Keller, 1993). One of the important points that determining the superiority of a brand is its credibility. Credibility can be defined as the believability of branded product information. 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