British Airways have a wonderful Employer Brand

British Airways have a wonderful Employer Brand 1. Introduction of British Airways: British Airways have a wonderful Employer Brand and are one of those companies that virtually everyone wants to work for. Consequently, the difference that we bring is around the intelligence of candidate screening and filtering – helping candidates know if a particular job is appropriate for them, right from the start. And enabling the recruitment team to spot the best people and fast track them through interview to offer, for a rapid contribution to the business. British Airways is the UK’s largest international scheduled airline, flying to over 550 destinations at convenient times, to the best-located airports. Whether customers are in the air or on the ground, British Airways takes pride in providing a full service experience. The British Airways Group consists of British Airways PLC and a number of subsidiary companies including in particular British Airways Holidays Limited and British Airways Travel Shops Limited In an incredi bly tough trading environment we have to focus hard on pulling ourselves through the immediate crisis, while prepare the business for the better economic times. Our aim to fill the drive and competition of the Olympic spirit into the way we work and perform as a team, and it puts our customers at the heart of our culture. The structure of the world’s leading global premium airline focuses on the improving operational performance and financially fit. To achieve the strategic goals we need to measure our HR performance across the business and to make our managers accountable for delivery of our targets. In order to become the leading global premium airline, we need to look at the way we work as well as what we are doing as a business. Reuters reported one source as stating that under the plan ‘British Airways would have a 100% economic interest in a subsidiary that is KLM which will have some ingenious bits and pieces in the way it is structured to satisfy Dutch corporate governance rules and the aero-political implications of foreign ownership.’ Furthermore, BA would own only 49% of voting shares, with the remaining 51% held by Dutch investors and financial institutions brought in as ‘friendly’ shareholders who would hold an ‘A’ share equivalent that had no real economic value. BA meanwhile would own a ‘B’ share which would have no nominal value or voting rights, but which would capture some 99% of the economic interest. It is not certain yet whether the proposed structure would satisfy the requirements of certain bilateral treaties that have ‘ownership and control’ clauses. United Airways, a US carrier, has said that the USA might be willing to waive any objection to KLM ceasing to be Dutch and still maintain its position under a bilateral agreement with the Netherlands if Britain agreed to open the British trans-Atlantic aviation market, according to Reuters. 2. Strategy & Objectives: Pro vide a human capital management (â€Å"HCM†) solution for the recruitment process that mirrors the full service experience enjoyed by passengers. A more sophisticated, cost effective HCM solution to reduce the time attract and retain new employees and improve the candidate experience. Support opportunities at a number of levels – from school leavers to experienced professionals, with positions ranging from engineers to customer services.