Carolina Pad and the Bloggers Assignment Example | Topics and Well Written Essays - 250 words - 1

Carolina Pad and the Bloggers - Assignment Example According to the case, Carolina Pad received numerous requests from the internet bloggers for cash payments to exchange them for the product reviews. Unfortunately, the requests from bloggers were less than $1000, which are relatively small amounts according to her. The whole company believed that giving bloggers the task would offer them a significant return at a higher rate for their promotional budget, as compared to the traditional forms of advertising. Such idea is similar to many other companies of awarding bloggers the task to review their products, although Carolina Pad was not sure about their charges. However, this case is aimed at examining the ethical analogy of spending a lot of money in paying the bloggers to review the products. Moreover, the paper recommends the alternative actions that Carolina Pad should use instead of using bloggers to promote their products. Carolina Pad needed only to forecast for the seasonal demand for their products before selecting any form of promoting their products (Lawrence, p. 14-50). This is because the advertising method varies with a region or personal stores. The company also needed to adopt better planning to supply the big-box to bloggers the task, since the promotion depends on the target customer in order to be effective. In conclusion, in analyzing the ethical dilemma facing April Whitlock, I would recommend to first to conduct a research analysis for the target customers and using the fashion method of advertisements such as social media. This can be only achieved by forecasting the demand ration for every product before investing in promotional costs.